Online Privacy Policy

Effective Date: February 3, 2020

Atlas Primary Inc. ("Atlas", "we", "us" or "our") holds client privacy in the highest regard, and we are committed to protecting your privacy as described in this Online Privacy Policy (“Policy”). This Policy provides you with information about the types of information we collect on (the “Website”), how to set privacy preferences and opt out of certain uses and sharing of information, and your rights under this Policy concerning your personally identifiable information.


Atlas conducts medical market research surveys on behalf of our clients and survey sponsors. Atlas and/or its Service Providers (defined below) may collect information about you through the Website.  For example, Atlas collects information when you use the Website, subscribe to notifications, participate in promotional activities, or communicate or transact with Atlas through the Website.  We use this personal information to provide you with the services described below.  

Information That You Provide to Us

Personal information collected via the Website includes, but may not be limited to:

  • first and last name;
  • email address; and
  • your organization’s interests (collectively, "Personally Identifiable Information").

Information Collected Automatically

Atlas may automatically collect and log certain information about you when you access or use this Website (“Usage Information”). Usage Information may include IP address, device identifier, browser type, operating system, information about your use of the Website, and data regarding network connected hardware (e.g., computer or mobile device).  Usage information is generally used to improve the security of our systems, and to improve your experience on our Website. Except to the extent required by applicable law, or to the extent that Usage Information is combined with other forms of personal information, Atlas does not consider Usage Information to be Personal Information.

The methods that may be used on the Website to collect Usage Information include:

  • Log Information: Log information is data about your use of the Website, such as IP address, browser type, Internet service provider, referring/exit pages, operating system, date/time stamps, and related data, and may be stored in log files.

  • Cookies. Atlas may use “cookies” to collect information about your visit to our Website and to manage information concerning your preferences. A “cookie” is a unique identifier that we transfer to your device to enable our systems to recognize your device and to provide you with features that enhance the user experience. Cookies do not collect your name or any other Personal Information about you.  Tools available as part of most commercial browsers allow you to block new cookies from your device, instruct you on how to have the browser notify you when you receive a new cookie and, in some instances, delete existing cookies. Because cookies are used to tailor the Website to your device, we recommend that you leave them turned on.

Information That Atlas Collects from Other Sources

Atlas may obtain information about you from other sources, including our affiliates, vendors, or third-party service providers, and combine it with your Personal Information. Notwithstanding anything to the contrary, this Policy is not intended to limit our activities regarding such third-party-source information to the extent permitted by law, and such data may be treated as Personal Information under this Policy if it to the extent that it is combined with other sources of information that were independently collected by Atlas.


Atlas may use information about you for any purpose that is not inconsistent with this Policy or a statement made by Atlas at the point of collection, including, without limitation, the following:

  • Allow you to participate in the services offered on the Website;
  • Facilitate, manage, personalize, and improve your online experience;
  • Transact with you, provide services or information you request, respond to your comments, questions and requests, serve you content and/or advertising, and send you notices or other relevant communications;
  • Communicate and/or provide you with promotional materials related to new products and/or opportunities;
  • Improve the Website and for any other internal business purposes;
  • Tailor our content, advertisements, and offers; and
  • Prevent and address fraud, breach of policies or terms, and threats or harm.


It is our policy to not disclose your information to anyone outside of Atlas and our affiliates, vendors, or business partners without your prior consent. Likewise, we do not sell or share your Personal Information with parties unconnected with Atlas services or products without your consent.

Under certain circumstances, however, Atlas reserves the right to share your Personal Information with a third party in the following situations:

  • With third parties to investigate and help prevent fraud, other unlawful activity or activity that threatens a service network;
  • With legal, governmental, or judicial authorities as instructed or required by those authorities and applicable laws, or in relation to legal activity, such as to comply with a subpoena, request by public authorities for meeting national security or law enforcement requirements, or other similar legal process;
  • With the appropriate government and law enforcement authorities, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
  • With persons or any third party of your choosing and at your discretion; and
  • With necessary third parties in connection with, or during negotiations for, a merger, acquisition, or sale of all or a portion of Atlas’ assets.

Notwithstanding the above, Atlas reserves the right to share your information with its agents, vendors, consultants, and/or service providers in connection with their work on Atlas’ behalf. Our agreements with these entities require that they keep your Personal Information confidential and only use your Personal Information to the extent necessary to perform their functions and not for any other purpose.  We also contract with other companies and individuals to perform functions on our behalf:

  • We use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behavior patterns. We do this to find out things such as the number of visitors to the various parts of the Website. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. For more information about Google Analytics privacy practices, see their Privacy Policy; and
  • We use a third-party service, Amazon Web Services to host our website. We incidentally gather standard internet log information to enable us to troubleshoot issues with the Website infrastructure. For more on AWS’ privacy practices, see their Privacy Policy.


Accessing and Changing Information

The Website may provide web pages or other mechanisms allowing you to delete, correct or update some of the Personal Information you have provided to Atlas.  To the extent practicable, we will make the requested changes in our then-active databases.  But, you should understand that it is not always possible to completely change, remove, or delete all of your information from Atlas’ databases and residual and/or cached data may remain archived thereafter.  Further, we reserve the right to retain data: (i) as required by applicable law; and (ii) for so long as reasonably necessary to fulfill the purposes for which the data is retained as permitted by applicable law (e.g., business records).


Atlas may use Google Analytics or other Service Providers for analytics services.  These analytics services may use cookies and other Tracking Technologies to help Atlas analyze how users use the Website.  Information generated by these services (e.g., your IP address and other Usage Information) may be transmitted to and stored by Google Analytics and other Service Providers on servers in the U.S. (or elsewhere) and these Service Providers may use this information for purposes such as evaluating your use of the Website, compiling statistic reports on the Website’s activity, and providing other services relating to Website activity and other Internet usage.  You may exercise choices regarding the use of cookies from Google Analytics by going to or downloading the Google Analytics Opt-out Browser Add-on.  

Tracking Technologies

Regular cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings.  Browsers offer different functionalities and options so you may need to set them separately.  Also, tools from commercial browsers may not be effective with regard to Flash cookies (also known as locally shared objects), HTML5 cookies or other tracking technologies.  Please be aware that if you disable or remove these technologies some parts of the Website may not work and that when you revisit the Website your ability to limit browser-based tracking technologies is subject to your browser settings and limitations.  

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit.  Note, however, Atlas currently does not alter Atlas’ practices when Atlas receives a “Do Not Track” signal from a visitor’s browser.

Communications and Marketing

You can opt out of receiving promotional communications from Atlas at any time by: (i) for promotional e-mails, following the instructions provided in emails to click on the unsubscribe link; (ii) logging onto your client account and changing your communication preferences; or (iii) by sending an email to that contains details about your request.

Please note that if you elect to opt-out of Atlas communications, you will also be opting-out of receiving promotional communications from Atlas and its affiliates.  However, if you only opt-out of receiving certain types of communications, other subscription communications may continue. Even if you opt out of receiving promotional communications, Atlas may, subject to applicable law, continue to send you non-promotional communications, such as those about your transactions, servicing, or Atlas’ ongoing business relations.  Your opt-out preferences are limited to the e-mail address or phone number used and will not affect subsequent subscriptions.


There may be hyperlinks on the Website to other websites or locations that are operated and controlled by third parties ("Third-Party Websites"). These Third-Party Websites may solicit personal information from you. We make no representations regarding the policies or business practices of such Third-Party Websites and encourage you to familiarize yourself with their privacy policies before providing them with your personal information.


We endeavor to incorporate commercially reasonable safeguards to help protect and secure your Personal Information.  However, no data transmission over the Internet, mobile networks, wireless transmission or electronic storage of information can be guaranteed to be 100% secure.  Please note that we cannot ensure the security of any information you transmit to us, and you use our Website, and provide us with your information at your own risk.  


The Website is not intended for use by children under the age of 13 and we do not knowingly collect Personal Information from such children.  If you are a child under the age of 13, you are not permitted to use the Website and should not send any information about yourself to us through the Website.  If we become aware that we have unknowingly collected Personal Information from a child under the age of 13, we will make all reasonable efforts to delete such information from our database. If you become aware that we have unknowingly collected Personal Information from a child under the age of 13, please contact us immediately at


Atlas may retain limited amounts of your Personal Information only as long as needed for business, tax, retention and legal purposes, or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


Atlas reserves the right to change this Policy by publishing new terms on our Website at any time. Your continued use of our Website after such changes means you accept the Policy as revised. We encourage you to periodically review this Policy to stay informed about how we collect and process your Personal Information.


Your privacy is very important to us. Should you have any questions or concerns about this Privacy Policy, please address them to:

Atlas Primary, Inc.

c/o Compliance Department

756 W Peachtree St NW

Fourth Floor

Atlanta, GA 30308

You may also send us an email at